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Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today´s innovation and entrepreneurial-focused world. This book is about starting a business. It´s about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you´ll learn how to deal with them and create a new business that is robust and ready to grow. Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who´ve done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you´ll find out how to learn so much that you´ll pivot your business, try again and then win big time. You´ll learn from a range of organizations including abnormal beauty company Deciem, Leon fast-food, Triumph lingerie, New York fashion tech Nineteenth Amendment, Brew Dog beer, Cambridge Satchels, Allbirds, and the Cornish Seaweed Company.

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