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This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice.

This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.

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1. Introduction.- 2. Technology Change and the Relevance of Strategy in the 21st Century.- 3. The Strategy Process in Chaotic and Complex Environments.- 4. Data, Information, Knowledge and Innovation: The New Source of Competitive Advantage.- 5. Strategic Choices in Converging Industries Driven by New Technologies.- 6. The Rise of the Platform Ecosystem Company.- 7. Dynamic Resources and Capabilities-the Innovation Advantage of a Two-Sided Business Model over a One-Sided Firm.- 8. Business Model Innovation.- 9. Open Innovation-Reinventing the Way We Innovate.- 10. Dealing with Uncertain Business Environments: Strategic Foresight and Scenario Analysis.- 11. Entrepreneurial Architecture and High Innovation Environments.- 12. Born Global Firms: The Changing Nature of International Business.- 13. Where Next for Strategy?.- 14. Conclusion

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Nigel Walton is Lecturer in Business Strategy at the University of Coventry, UK and Associate Lecturer at the Open University Business School, UK. Prior to this, he was Senior Lecturer for Innovation and Entrepreneurship at the University of Worcester, UK, where he worked for eighteen years. Prior to entering academia, Nigel had been a management consultant for over ten years. Nigel recently completed his PhD on Business Model Innovation and the Internet as an Ecosystem-the research and literature review he has conducted for this has directly benefited Technology Strategy.


Neil Pyper is Senior Lecturer and Associate Head of School - Enterprise and Commercial in the School of Strategy and Leadership at Coventry University. He is a specialist in international business strategy, and is especially interested in emerging markets. He has a strong interest in business school pedagogy and is a Senior Fellow of the Higher Education Academy.

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