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Safi Bahcall
Loonshots
How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
2019. 352S. 230 mm
Verlag/Jahr: MACMILLAN US; ST. MARTIN´S PRESS 2019
ISBN: 1-250-22561-2 (1250225612)
Neue ISBN: 978-1-250-22561-0 (9781250225610)
Preis und Lieferzeit: Bitte klicken
Loonshots describes a new way to think about innovation: why a company´s structure matters more than its culture.
Bahcall explains why the collective behaviors of people in teams and companies are something new: phases of organization. Loonshots describes the science, draws on examples from Pan Am to Pixar, and offers rules that creatives, entrepreneurs, and managers can use to innovate faster and better.