---

What is the biggest reason that start-ups fail? It´s not because entrepreneurs aren´t putting a good product on the market - often it´s because they haven´t identified the right market.

About 20 percent of all small businesses fail within their first year and 50 in the first five. While many factors can affect a business´s success, one central issue can doom it from the get-go: asking what instead of who. Who is the customer and why should they want your product? And most importantly: how can your business serve them? This is the foundation upon which all other aspects of the business should be built.

Written by Ryan Levesque, founder and CEO of The Ask Method Company and author of Ask, this book is the go-to business manual that will lead entrepreneurs through a 3-step process of brainstorming, testing and choosing the right market for their business. Including invaluable tools such as worksheets, tests, checklists and other bonus materials, Choose demystifies the process of starting a business with clear philosophies and strategies, setting the path to success from the very start.

---

Starting a business can be incredibly hard - if you make the wrong choices. Make the right choices, though, and your idea can quickly become a highly-profitable, mission-driven business with raving fans. Ryan is a great business mentor and he´ll save you a tremendous amount of time and money with this book. Brendon Burchard, #1 New York Times bestselling author of ´High Performance Habits´

---

Ryan Levesque is the CEO of The Ask Method Company, an entrepreneur and the author of Ask, which was named by Inc. as the #1 Marketing Book of the Year and by Entrepreneur as the #2 Must-Read Book for Budding Entrepreneurs. He is also a co-founder and investor in bucket.io, a leading marketing funnel software programme for entrepreneurs. www.ryanlevesque.net

---