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A provocative look at how data is reinventing the market: where big firms will no longer be dominant.

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Markets have long been acknowledged to be a superior mechanism for managing resources but until the advent of big data, they largely functioned better in theory than in practice. Now, as ideal markets are within reach because of vastly greater access to information, we are on the verge of a major disruption. As data becomes a more valuable asset than cash, the rules for surviving and thriving are changing.

Reinventing Capitalism is a provocative look at how data is reinventing markets and, in so doing, is ushering in an era where the firm is no longer predominant. With richer and more comprehensive information about human wants and needs, an economy powered by data offers the possibility of increased abundance, equality, and resilience. The data-driven markets that will thrive in this environment are far better than firms at organizing human endeavors, meaning that finance driven capitalism is being displaced by its more efficient, moresustainable, and more democratic disruptor: data capitalism.

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Ideas on how best to organise a data economy are far and few between. This book offers plenty of food for thought Ludwig Siegele, Technology Editor, The Economist

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Mayer-Schonberger, Viktor
Viktor Mayer-Schönberger is Professor of Internet Governance and Regulation at Oxford University following a decade on the faculty of Harvard´s Kennedy School. He is one of the most respected authorities on what is happening in the big data arena. His book, Delete: The Virtue of Forgetting in the Digital Age is considered a seminal work on the ever-presence of data.

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