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The economic concepts presented in Managerial Economics show students how to use quantitative methods and economic analysis alongside common sense to better understand business and address managerial problems. The text´s unique integrative approach demonstrates that important business decisions are interdisciplinary and must involve collaboration between multiple business functions. Including updated real company cases and examples, the 15th edition of this text demonstrates how economic concepts and tools can be applied to real organisations and management situations.

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Part I: Overview of Managerial Economics
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and Supply
Part II: Demand Analysis and Estimation
4. Demand Analysis
5. Demand Estimation
6. Forecasting
Part III: Production and Competitive Markets
7. Production Analysis and Compensation Policy
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets
Part IV: Imperfect Competition
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly
14. Game Theory and Competitive Strategy
15. Pricing Practices
Part V: Long-Term Investment Decisions
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy

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Scheibye, Carsten
Carsten Scheibye is Assistant Professor at Copenhagen Business School, where he teaches undergraduate courses in Managerial Economics. He has significant experience in course coordination and management as well as within didactical and pedagogical development of the learning environment surrounding the field of Managerial Economics. In addition, he has received educational prizes for his teaching abilities. Among these are the Education Prize from the Danish Society of Business and Education.

Hirschey, Mark
Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a member of several professional organizations. Professor Hirschey has published articles for such leading academic journals as the AMERICAN ECONOMIC REVIEW, REVIEW OF ECONOMICS AND STATISTICS, JOURNAL OF BUSINESS, JOURNAL OF BUSINESS AND ECONOMIC STATISTICS, JOURNAL OF FINANCE, JOURNAL OF FINANCIAL ECONOMICS, and JOURNAL OF INDUSTRIAL ECONOMICS. He also is the author of FUNDAMENTALS OF MANAGERIAL ECONOMICS AND INVESTMENTS: ANALYSIS & BEHAVIOR, the editor of ADVANCES IN FINANCIAL ECONOMICS, and past editor of MANAGERIAL AND DECISION ECONOMICS. He earned his PhD from the University of Wisconsin-Madison.

Bentzen, Eric
Eric Bentzen, (Copenhagen Business School), is Associate Professor at Copenhagen Business School, where he teaches undergraduate and graduate courses in managerial economics and financial econometrics. He is a member of several professional organizations. He has published in Applied Financial Economics, European Journal of Finance, Management Decision, Financial Markets and Portfolio Management and other leading academic journals.

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