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Now in its seventh edition, Business in Context introduces students to all the aspects of modern business and its changing environment. This classic text has been fully updated and is essential reading for all introductory business courses, particularly business environment modules. The seventh edition combines the hallmark qualities of David Needle´s style whilst new co-author Jane Burns brings over 20 years of industry experience.

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1. The Concept of Business in Context
Part I: The Environmental Context
2. Globalization
3. The Environment and Business: The Economy and the State
4. The Environment and Business: Technology and Labour
5. Cultural and Institutional Frameworks
Part II: Organisational and Strategic Contexts
6. Organizational Aspects of Business
7. Management and Leadership
8. Strategy
9. Business Ethics and Corporate Social Responsibility
Part III: The Activities Context
10. Innovation
11. Operations
12. Marketing
13. Human Resource Management
14. Finance and Accounting

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Needle, David
David Needle is Lecturer in International Business in the Department of Management, King´s College London. He joined the Department Management as a Teaching Fellow in 2008. He was an undergraduate at the University of Liverpool and completed an MSc in Industrial Relations at the London School of Economics. He began his academic career teaching English to mining apprentices and training shop stewards.
He has worked in the UK university sector for over 30 years. He joined Kings from the School of Business and Management at Queen Mary, where he spent four years. For several years he was a Head of Department in the Business School at the University of East London, in which capacity he managed and taught postgraduate courses in Singapore, Malaysia, China, Portugal and Germany. During his time with UEL he was seconded to for a period to Ford Motor Company. He teaches courses in international business, comparative management and the evolution of modern business. His consultancy work focuses on human relations issues and change management.

Burns, Jane
Jane Burns is Principal Teaching Fellow at University College London, UK. She is a graduate of the UCL Institute of Education (IOE) and the University of Reading and has previously taught at Kingston University London, UK. Prior to entering academia, she had a long career in the IT industry.

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