---

Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Research Methods, which combines the qualitative and holistic approaches found in Christina Quinlan´s texts with the quantitative and advanced methods of William Zikmund´s.

This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

---

PART 1: INTRODUCTION
1. Introducing Business Research
2. Developing Research Skills
3. Research Ethics
4. Understanding Research Philosophy
5. The Role of Theory
PART 2: BEGINNING THE RESEARCH PROCESS
6. The Literature Review
7. Quantitative and Qualitative Research
8. Mixed Methods
9. Research Methodology and Design
10. Understanding Populations and Sampling
11. Writing the Research Proposal
PART 3: DATA GATHERING
12. Fieldwork
13. Using Secondary Data and Archival Sources
14. Using Observation
15. Using Interviews and Focus Groups
16. Using Questionnaires and Scales
17. Other Data Gathering Methods
PART 4: DEALING WITH DATA
18. Managing Data and Introducing Data Analysis
19. Analysing Qualitative Data 20. Analysing Quantitative Data
21. Drawing Conclusions and Making Recommendations

---