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Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench work for you.

If you plan carefully and make intelligent decisions when establishing your viral app business, you will find success on the App Store. Remember, though, the App Store is not a lottery. Apps are not randomly featured, and it is not happenstance that makes your app successful.

Luck and fortuitous timing tempered by hard work and a good app idea are key factors to success. You can´t aimlessly create an app, throw it on the App Store, and watch the dollars roll in. You´ll get back what you put in. This book lays the foundation and outlines the skills needed by aspiring entrepreneurs with no coding experience for selling a killer app.
What You´ll Learn

Design apps that are impressive, wow users, and most importantly, are easy to use.

Build a business model around an app that turns a profit

Determine when its OK to build your own app or when it´s better to hire a third party to do so.
Who This Book Is For
Small business owners who want to create an app, but have no programming experience

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Ideas to App

Part I. Design

1. Refining Your Idea

2. Website

3. Idea Validation

4. Business Models

5. Fair Pricing

6. Planning Your App

7. User Experience Design
8. Case Study: Scribe

9. Design Personality

Part II. Development

10. Funding Sources

11. Case Study: Applits
12. Development Methods

13. Hiring Developers

14. Code Add-Ons

15. Beta-Testing

Part III. Deployment
16. Pre-Launch Marketing

17. App Store Listing

18. Mailing List

19. Social Media

20. Online Community

21. Case Study: Everest

22. App Video

23. The Press

24. Advertising Space
25. Discounts & Promotions

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Megan Holstein is a writer and entrepreneur based out of Columbus, OH. She´s headed app development projects in both the medical field and productivity software field for companies she founded, Pufferfish Software and SimpleList. Additionally, she´s worked for Columbus-based companies Fundable, Taivara, and Martini Media Group doing business development and project management.

After spending the better part of a decade developing apps she accumulated dozens of FAQs and held a series of meetings about how to start an app business. This book is the product of those meetings and questions.

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