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The introduction of digital applications into businesses has revolutionized the way employees and managers carry out their jobs while also benefiting them socially. Smartphone and App Implementations that Improve Productivity looks at the benefits of apps in the workplace and introduces academic perspectives that link prospective advantages with practical commercial examples. The analysis is structured into chapters that include real world application while at the same time critically assess implied benefits of the new app technology and draw out the main findings and conclusions.

Tahir M. Nisar brings into focus the emerging role of digital applications and big data in enterprise decision making. Readers will learn how companies can achieve more efficiency and effectiveness in their business operations through new types of organizational design strategies and mechanisms of employee mobility and work-life balance that draw on digital apps.

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Preface Chapter 1 Introduction Uber: A mobile application Performance evaluation - App rating system The drivers - not employees but partners Flexibility - a key word in Uber´s digital practices What it all comes down to Chapter outlines Chapter 2 Mobile Communications and Big Data Chapter 3 Management of Enterprise Resource Systems APP types Enterprise resource planning Large and small firms and apps Chapter 4 Technology and Firm capabilities Web-conferencing E-learning Supply-chain Marketing Sales force automation (SFA) Customer relationship management Retailing Personalization and unison Accessibility Transparency Chapter 5 Management Processes and Decision Making Management Knowledge Management Teams Work design Business process re-engineering Human resource management Control and coordination Motivation Communication Monitoring Training and worker skills Health and safety Strategy Chapter 6 Apps and Performance Outcomes Productivity Workplace efficiency Overhead costs Mobility Collaboration Creative labor Chapter 7 Mobility and Work-life Balance What is work-life balance? Chapter 8 New Digital Markets and Emerging Business Models Sharing economy Mobile banking Social media Chapter 9 Conclusion References

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Tahir M. Nisar, Southampton Business School, University of Southampton, UK

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