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We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it´s clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this? Change is like a wave: it has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society. But this century is about high-frequency change: rapid, smaller waves, each powerful enough to disrupt an industry. This book explains how we can understand high-frequency change, what drives it, and how we must respond by changing the way we run our organizations - and our lives.

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Punchy and funny examination of why our world is changing so quickly and how to keep up

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