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A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society.

This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee´s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies.

Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations.

This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership

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Part I. Understanding Purpose-driven Organizations.-

1. The New Logic of Purpose within the Organization; Carlos Rey, Jon San Cristobal Velasco and Juan Almandoz.-

2. Personal and Organizational Purpose Harmonisation; Carlos Rey and Ivan Malbasic.-

3. Three Dimensions of Purpose: Knowledge, Motivation and Action; Carlos Rey and Miquel Bastons.-

4. Why Purpose Needs Strategy (and Vice Versa); Carlos Rey and Joan E. Ricart.-

5. Purpose-driven Leadership; Pablo Cardona, Carlos Rey and Nick Craig.-

Part II. Creating Purpose-driven Organizations.-

6. Agile Purpose: Overcoming Bureaucracy; Carlos Rey, Nuno Pitta, Donatas Ramonas and Phil Sotok.-

7. Key Factors in Purpose Internalisation; Carlos Rey, Frederic Marimon and Marta Mas-Machuca.-

8. Nurturing Personal Purpose at Work; Carlos Rey, Juan Almandoz and Alex Montaner.-

9. (Re)Discovering Organizational Purpose; Clara Fontán, µngel Alloza and Carlos Rey.-

10. Measuring the Purpose Effect; µlvaro Lleó, Carlos Rey and Nuria Chinchilla.

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Carlos Rey is Founder of DPMC and Professor and Director of the Chair Management by Missions and Corporate Governance at Universitat Internacional de Catalunya (UIC Barcelona), Spain.

Miquel Bastons is Associate Professor of Organizational Behavior and Ethics at UIC Barcelona, Spain.

Phil Sotok is Founder of VentureSource Corporation and President of DPMC North America, USA.

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