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"Phill Savidge orchestrated the Britpop assizes, all the while coming on like a cross between Jean Baudrillard and Eva Peron. You will laugh until your septum falls out." Luke Haines, author of Bad Vibes: Britpop & My Part In Its Downfall.
As co-founder and head of legendary public relations company Savage & Best, Phill Savidge is widely credited as being the main instigator of the Britpop musical movement that swept the UK in the mid 1990s. During this period, Savidge won four PR awards and, together with Savage & Best, represented most of the artists associated with the scene - including Suede, Pulp, The Verve, Elastica, Longpigs, Kula Shaker, Spiritualized, Menswear, Marion, Ultrasound, Echo belly, The Auteurs, and Black Box Recorder - and had the kind of fun that is now banned by the Proper Job Authorities.

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