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Eleonora Trojetto
Role of financial communication in business performances
An empirical study of the Microsoft - Skype acquisition case
2019. 88 S. 220 mm
Verlag/Jahr: EDIZIONI ACCADEMICHE ITALIANE 2019
ISBN: 3-330-78057-6 (3330780576)
Neue ISBN: 978-3-330-78057-6 (9783330780576)
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Financial communication is a new science, which mixes the concepts related to the finance and marketing area. Is this new discipline so necessary in the enterprise´s world? Is this subject able to influence and determinate different business performances? Is this communication a fundamental aspect of value creation, leading to an improvement of revenues, a reduction of costs, a huge issuing of company´s shares, an enhancing stock price? In this research thesis the relationship between the disclosure with the operational and market results will be examined firstly by analyzing a case study of firms involved in a circumstance of mergers and acquisitions and secondly by trying to identify positive or negative correlations between financial communication and performances. The work, which is structured through a deep analysis of financial disclosure interactions and implications in the Microsoft--Skype acquisition case happened in 2011, evidences congruencies with qualitative and operational results, while the outcomes of the market analysis are fluctuating.
Trojetto, Eleonora
Eleonora Trojetto studied at the Ca ´Foscari University of Venice.