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Seeing events and actions to be taken as a function of time is key to a successful strategy. The seasonal dimension can be imposed on all business activity. Birth implies death. A business life cycle has different stages, each governed by its own rules. Those who follow these rules will grow in harmony and along the path of least resistance.
Among the pieces of information needed are:
- What is the remaining growth potential?
- Where in the growth process is your business? What "season" is it in?
- What is the timeframe for the growth, decay, and rebirth of your business?
- What should you trust more your instinct or your rationale in a given situation?
- What is your competitive role in the marketplace?
- What is the right image and the most effective advertising message?
- Should you differentiate or counterattack?
This book will enable the consultant to guide his/her clients in answering these questions.

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Theodore Modis holds a Masters in Electrical Engineering and a Ph.D. in Physics. Before founding Growth Dynamics in 1994 - an organization specializing in strategic forecasting and management consulting - he worked at Digital Equipment Corporation as the head of a management-science consultants group. Previously, he had carried out research in particle-physics experiments. He is author/co-author to over one hundred articles in scientific and business journals and six books translated into several languages.
He has taught at Columbia University, the University of Geneva, at business schools INSEAD and IMD, and at the leadership school DUXX, in Monterrey, Mexico. He lives in Lugano, Switzerland.

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