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Although culture is what gives companies the ability to survive, it is often addressed only after problems have emerged. While it is true that corporate culture cannot be put into numbers, it can be visualized and modeled using the author´s Culture Map. The values underlying all corporate cultures are represented in seven colors which combine to form individual patterns. The Culture Map can be used as a basis for successful change and innovation processes, mergers, and integrations. When managers and employees see where they are trying to go, it enables them to take the appropriate decisions and actions.

"This is the perfect (work-)book for those who want to know what makes their organization tick and who want to actively sculpt its success." Carina Kontio, Handelsblatt
"An extensive introduction to the topic of corporate culture with vivid case studies and graphics. Very attractive design and great visual transfer." acquisa

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Contents

Introduction 7

Chapter 1
Culture: In the Thick of Things 9
Corporate culture in a nutshell 9
The Culture Map-a preview 15Chapter 2
Organizations as Organisms 19
The secret of viability 19
The dynamic of organizational elements 31
Culture as a competitive advantage for humanity 36

Chapter 3
The Culture Map 53
Features of the Culture Map 53
The seven colors of the Culture Map 66
Hexagon perspectives 150

Chapter 4
Corporate Culture Management 155
The Culture Map Initiative 155
Business Culture Design in practice 164
Selective Business Culture Design 178

Acknowledgements 195
Notes 197
Index 207

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Simon Sagmeister is the "culture guy". He is the founder of The Culture Institute in Zurich and a partner at Science House in New York. Fortune 500 corporations as well as midsized companies around the world place their trust in his Culture Map approach.

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