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The book provides crucial contributions to the environment and sustainable development literature by presenting theoretical and empirical analyses. The contributions deal with macro dimensions of environmental pollution and micro dimensions such as consumption, marketing, accounting and firm behavior both in theory and empirically.

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The fact that environmental issues, which cause a significant externality within global goods, have gained a global dimension, necessitated more concrete steps for challenging with environmental issues. At this point, efforts to reduce environmental issues and protect the environment have been on the axis of sustainability. This book contains theoretical and empirical researches written by academicians and researches in the field of environment and sustainability. In the contributions, the macro dimensions of environmental pollution such as economic growth, health sector and technological development are examined. In addition to these, the contributors deal with micro dimensions such as consumption, marketing, accounting and firm behavior both in theory and empirically.

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The effect of environment on marketing: A sustainable marketing - Anti-consumption for environmental sustainability - The green brand equity in terms of environment and sustainability - The relationship between environmental and socio-demographic factors that affect consumers´ demand for goods - Environment and healthcare sector: current debates on sustainability - Impacts of technological developments on the environment and agriculture - An outlook on companies´ environmental activities in terms of corporate governance, environmental accounting - Evolution of environmental reporting: The example of Turkey - Economic growth and environmental degradation in Turkey - Environmental catastrophes and deep uncertainties surrounding the economics of climate change - The correlation between environmental pollution and economic growth: Validity analysis of the environmental Kuznets Curve according to the Panel Data Method - Investigating the validity of the EKC Hypothesis in Eurasian countries: The role of financial development - Economic growth and ecological footprint: Reconsidering the empirical basis of Environmental Kuznets Curves

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Celil Aydin and Burak Darici are working as academicians in Economics at Bandirma Onyedi Eylul University, Turkey. They have many different studies in several areas. Their experiences are focused on especially monetary policy, labour market, financial markets and international economics.

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