---

This book presents scientific research on organizational behavior, personnel management, innovation, finance and marketing within the scope of modern management and practices in the services sector. It contains suggestions for management strategies and applications that benefit all parties in the sector.

---

Scientific societies are shaped by interdisciplinary approaches and perspectives. They use knowledge from different methods to establish causal relationships and to collect scientific findings in specific theories in order to achieve scientific laws. The editors of this book, convinced of the power of interdisciplinary approaches and broad perspectives, have brought together topics from the various fields of the social sciences. The book, which deals with topics such as organizational behavior, human resources management, innovative approaches, financial performance and marketing strategies through various research methods, offers readers up-to-date information on service management and practice.

---

Management Issues - Services Management - Human Resources - Tourism Management - Media Innovation - Organizational Behaviour - Promotion - Health Management - Motivation

---

Elbeyi PELIT is Assoc. Prof. at the Faculty of Tourism, Afyon Kocatepe University, Afyonkarahisar (Turkey).

Hasan Huseyin SOYBALI is Assoc. Prof. at the Faculty of Tourism, Afyon Kocatepe University, Afyonkarahisar (Turkey)

Ali Avan is Dr. at the Faculty of Tourism, Afyon Kocatepe University, Afyonkarahisar (Turkey)

---