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Sowing ideas. Harvesting the future.


Claas
1. Auflage. 2019. 208 S. 27 mm
Verlag/Jahr: DELIUS KLASING 2019
ISBN: 3-667-11464-8 (3667114648)
Neue ISBN: 978-3-667-11464-8 (9783667114648)

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VIT CLAAS Sowing Ideas. Harvesting the future.

Tradition and innovation - the CLAAS family company based in Harsewinkel has managed to successfully reconcile these seemingly contrasting elements for decades. CLAAS has been a driving force in agricultural engineering for more than 100 years.

Through the fusion of mechanical engineering with digitalisation, the company develops ground-breaking technologies today for the agriculture of tomorrow. Ready to take on one of the greatest challenges of our time: feeding an ever-growing global population.

Sowing ideas, harvesting the future: how a spirit of inventiveness and a deeply ingrained culture of innovation brings visionary technologies to fruition - this book tells the compelling story and introduces some of the smart minds behind the ideas through fascinating images and reports.

This book focuses on CLAAS´s impact on the future of agriculture.

The basis for future innovations is the CLAAS DNA, which is supported by multiple examples from the past and present.

This book includes:

- Presentation of 30 outstanding and formative innovations as an example of the company´s power of innovation
- Synthesis of digitalisation and engineering
- Artificial Intelligence in agriculture
- Market research and futurology
- Frugal innovations
- Patents: protecting ideas