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The dissertation examines social referrals via personal communication tools in thee empirical studies from diverse perspectives.

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The dissertation examines social referrals via personal communication tools in thee empirical studies from diverse perspectives. In addition to the theoretical findings, the results from this dissertation also provide specific recommendations for companies interested in generating social referrals to increase their reach, product sales or advertising-related revenues.

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Köster, Antonia
Dr. Antonia Köster promovierte am Institut für Wirtschaftsinformatik und Neue Medien an der Ludwig-Maximilians-Universität München. Zuvor studierte Dr. Antonia Köster BWL an der Ludwig-Maximilians-Universität München.

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