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Strap yourself in for an incredible book featuring eSports. Do you know that eSports industry has grown phenomenally? eSports industry will occupy a huge share in the economy of nations and the industry has created many business opportunities. This book provides an insight into the growth of the industry, the marketing strategies that can be capitalised on and how eSports can reach the next stage of growth aspirations.

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Tan, Kellie
Kellie Tan is a scholarship recipient for being the 1st Malaysian student of the university to achieve 5 High Distinctions in a semester. She has served many years in the industry and is an MBA graduate. An educator in a tertiary institution, her interest is in contributing to community through education & researching on branding, eSports & others.

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