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This doctoral work presents an assessment method for a rational structure of an organization providing medical care and health services in terms of total quality and non-profitable marketing. The presented scheme / algorithm for assessing the quality of the medical service will provide guidance to the managers of the hospitals, to evaluate the activity from the point of view of marketing and total quality, will help them in the elaboration of the strategic plans and in the adoption of management decisions.

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Mineva, Darina
Darina St. Mineva, MD, PhD, graduated from the Thracian University in Stara Zagoraq Bulgaria. Acquired scientific and educational degree "Doctor" in medicine, Master of Business Administration and Health Management. Specialist in Internal Medicine, Social Medicine. Worked as therapist, deputy director of hospitals, at the Ministry of Health.

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