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We live in a world surrounded by experiences of all sorts. Experience is one of the most influential factors that is taken quite seriously by the technological world. Scientists, experts, and organizations have established set of rules, guidelines and principles in the field of design, interaction, usability, and psychology. However, there are different mindsets when it comes to the importance and benefits of using principles to create products for an amazing experience. How important are principles when designing for a product or service? Are principles useful in designing a better User Experience? Can generalized UX principles be built? The book aims to find the importance of principles in UX, and discover general UX principles that act as guidance in achieving awesome experiences. The book covers the research and evaluation done to find the importance and impact of principles in the field of UX.

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Talat, Jassim
Jassim Talat is creative designer from Pakistan. He received his bachelors and masters degree in Computer Science from University of South Asia, Lahore, Pakistan. In 2015, he moved to Germany and received his masters degree in Usability Engineering from Hochschule Rhinewaal. Since 2018, he is employed as User-Interface Designer at Audi, Germany.

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