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Innovators have long recognised that constraints
very often stimulate or guide the
process of creativity and innovation. When you
work with limitation, creativity often comes to
the surface organically as the most ultimate and
natural solution.
Restraints should never be a reason not to
innovate. Often the contrary is true: restraints
accelerate creativity, the driving force behind
innovation. This book provides multiple inspiring
examples from different industries, and offers
the reader a real suite of techniques on how to
use natural or self-imposed constraints to the
benefit of creativity and innovation.
The book is aimed at every professional who´s
convinced that creativity plays a crucial role in
the daily work environment, but is also aware of
the boundaries that take away the illusion of ´the
sky is the limit´. Turning undeniable reality into a
real creative advantage is the ultimate goal of
this book.

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Vandervelde, Walter
Walter Vandervelde started his business right after finishing his studies in communication design. His one-man design studio quickly evolved into a valued communications agency with international clients in a mainly business-to-business environment. He is now one of the pioneer professors of a new study course called Idea & Innovation Management at the Erasmus University College, Brussels. Besides his teaching activities he is now mainly an independent business creativity expert.

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