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We are happier when we are more creative but
are we more creative when we are happy?
The longstanding view in psychology is that
positive emotions are conducive to creativity.
When we are feeling up, we feel we are more
resourceful, but what if we are measuring the
wrong thing? New studies have shown it is not
the type of emotions, but the intensity with
which we experience them that is the real driver
of our creativity. Nor is our emotional
palette limited to "good" feelings. All of our
emotions offer creative gifts provided we
experience them with depth and understanding.
How to cultivate your creativity to live a more
emotionally rewarding life
Drawing on insights from neuroscience and
psychology, Connecting explores seven
paradoxical aspects of our emotional
experiences that fuel our creativity. This is
brought to life through a visually rich immersion
that by simply reading it, you will be connecting to
your creativity to live a deeper, more meaningful
life.
- creates a creative mindset
- information on the latest thinking and how it
can give a competitive edge
- support with managing a team´s creative thinking
processes

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Larocca, Paulina
Paulina Larocca published BIS author of Creativity+. She is a teacher of creative problem solving and has a Master of Science in Creativity.

Ibbotson, Tony
Tony Ibbotson is Creative Director and the founder of The Creative Method design agency established in 2005 and is now recognised as one of Sydney´s best design agencies.

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