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Not all of us get to work on multi-million
corporate identity projects for airlines and huge
conglomerates. If you are new to the sector or
honing their skills, this book if for people who
have to tackle identity projects in the real world,
then this is for you. This is a broad introduction
on identity design - not branding - don´t worry,
you´ll learn the difference.
If you want book that tells you how to do it, this
is for you - if you want a book about how other
people have done it - then this isn´t the book for
you.

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Soto, Drew, de
Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands.

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