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Service design is a rapidly growing area of
interest in design and business management.
There are a lot of books on how to get started,
but this is the first book that describes what a
´good´ service is, what makes a good service and
why.This book lays out the essential principles
for building services that work well for users.
Demystifying what we mean by a ´good´ and ´bad´
service and describing the common elements
within all services that mean that it either worksfor users or doesn´t.
A practical book for non-practitioners interested
in better service delivery, a book to guide their
decision making without the need to first learn
how to design a service themselves.

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Downe, Lou
Lou Downe is Director of Design for the UK Government and was voted one of the UK´s top 50 Creative Leaders by Creative Review in 2016, and one of the world´s 100 most influential people in Digital Government by Apolitical in 2018.

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