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This open access book offers a detailed account of a range of mHealth initiatives across South, Southeast and East Asia. It provides readers with deep insights into the challenges such initiatives face on the ground, and a view of the diverse cultural contexts shaping strategies for overcoming these challenges. The book brings together various discussions on the broader mHealth literature, and demonstrates how a research focus on diverse Asian contexts influences the success and/or failure of current mHealth initiatives. It also highlights the important roles social scientists can play in advancing theoretical approaches, as well as planning, implementing and evaluating mHealth initiatives. The book is a valuable resource for project planners, policy developers in NGOs and government institutions, as well as academics, researchers and students in the fields of public health, communications and development studies.

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Introduction to the Volume.- Section 1: Challenges.- Chapter 1: Barriers to informal mHealth adoption by community health workers in regional Indonesia.- Chapter 2: Take care of your health, this is what the Qur´an said - The use of mobile phone among poor rural women with Type-2 Diabetes in Central Java, Indonesia.- Chapter 3: One size does not fit all - The importance of contextually sensitive mHealth strategies for frontline female health workers.- Chapter 4: Chinese Consumers´ Perceptions and Interpretations of Fitness Mobile Apps: Qualitative Insights.- Section 2: Strategies.- Chapter 5: The Path to Scale: Navigating design, policy and infrastructure.- Chapter 6: mHealth, health and mobility - A culture-centered interrogation.- Afterword.

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Emma Baulch is an expert on Indonesian youth cultures, with twenty years of experience researching youth involvement in the production and consumption of popular media. Her most recent work has focused on the impact of digital media on the lives and livelihoods of young Indonesians. She has led projects to develop sustainable, practical digital-technology applications to overcome the social and health challenges faced by Indonesian youth in the 21st century.
Jerry Watkins is the Head of Department, School of Communication & Design, RMIT University, Vietnam. He has over 20 years´ high-profile international experience in communication design and strategy, and has led major projects for some of the world´s largest telecom companies, including AT&T Wireless, Deutsche Telekom, Telecom Italia and the Vodafone Group. Watkins studies mobile, social and online content and devices and their impact on people and systems. He has led ICT for development projects with partners including Intel Corporation and the Commonwealth of Learning. He has served as an invited expert on mobile media for development for UNESCO. He has designed and delivered communication for development programs in Australia, India, Indonesia, Nepal and the Solomon Islands.

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