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This book presents interviews with 20 successful Malaysian housing developers, to provide real-world insights and practical know-how for future developers. It is designed in a way that reveals the secrets of successful developers, from their origins to their current status with the interviews conducted in a semi-structured manner so that the interviewees were able to freely share their experiences, thoughts, opinions and tips acquired throughout their business careers. Covering the developers´ success stories, from their background, educational history and personal traits to their business challenges and achievements, it appeals to academics and practitioners alike.

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Foreword.- Preface.- Introduction.- Private Housing Developers In Malaysia.- Small- And Medium-Scale Private Housing Developers.- Large-Scale And Public-Listed Housing Developers.- State-Owned Enterprises / Government-Linked Companies.- Summary.- Emerging Factors In Achieving Sustainable Competitive Advantage.- References.

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