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Simon Reich presents an interpretation of the relationship between material (hard) and social (soft) power, with implications for the alternative ways these link and the impact of these linkages on the future of American policy. Global Norms offers a new way of understanding both theory and policy in the 21st Century.
Reich argues that recent trends in global politics have shifted the balance of American influence away from the traditional role of global leadership towards that of administration and enforcement.

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How do traditional and emergent sources of power link with each other in the new millennium? When do they create broadly legitimated values? And what do these new connections imply for America´s role in the world? Reich casts aside the conventional formulations that emphasize the alternative importance of material (hard) or social (soft) power, of different kinds of actors, or of theory and practice. Instead, he offers a novel and comprehensive formulation that illustrates the alternative ways in which soft and hard power are systematically connected, how NGOs and states relate in a globalizing world, how emergent transnational challenges have rendered old policy options obsolete, and the considers the implications for American choices and limits in the 21st Century. Invoking a rare breadth of empirical material, covering issues from anti-corruption to humanitarian intervention, cyber-security to human trafficking, Reich provides a grand vision of the reshaping of power, how actors interact, and the conditions under which truly global norms are created.

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Old Hegemons, New Challenges and the Limits of Traditional Responses Sponsorship: Linking Resources, Legitimacy and Institutions ´If I Ruled the World´: Imperialism, Anti- Corruption and the World Bank The Bush Doctrine and the Norms of Preemptive and Preventative Intervention Cyberspace, the New Frontier, and the Same Old Multilateralism George Bush and the Sponsoring of the Anti-trafficking Norm: A Rare Success Story Sponsoring Global Norms: Emerging Pattern and Policy Options in Global Politics

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SIMON REICH is a professor at the Division of Global Affairs at Rutgers Newark, USA. He formerly held appointments as Professor and Director of the Ford Institute at the University of Pittsburgh and the Director of Research and Analysis at the Royal Institute for International Affairs (Chatham House) in London, UK.

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