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From body image to social networking, the media has a huge influence on how we view ourselves and others and this engaging text is ideal for students studying media psychology for the first time. With coverage of media violence, celebrity culture and online behaviour, this is a comprehensive introduction to an important subject.

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From newspapers to social networking sites, the mass media play a huge role in shaping the way we see ourselves and others.

In this engaging introduction, Giles explores our relationship with the media, looking at the effects of advertising, celebrity worship and media influence on violent behaviour.

Whatever your level of study, this introduction will help you to evaluate the full reach of the media in our lives.

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PART I: INTRODUCTION TO MEDIA PSYCHOLOGY.- History of the Mass Media.- Ways of Thinking about Psychology and the Media.- PART II: MEDIA INFLUENCES ON SOCIAL BEHAVIOUR.- Media Influences on Pro and Anti Social Behaviour.- Persuasion and Advertising.- Body Image, Eating Disorders and the Media.- PART III: THE AUDIENCE.- Parasocial Interaction.- Celebrity and Fandom.- Audience Participation Media.- PART IV: THE MEDIATED SOCIAL WORLD.- Framing and the Psychology of News Influence.- Developmental Psychology and the Media.- PART V: NEW MEDIA.- Psychology and the Internet
.- Psychological Issues in New Media.

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DAVID GILES is Senior Lecturer in Psychology at the University of Winchester, UK. He is author of the textbook Media Psychology (2003) and his research work has generated a great deal of interest in the media, being featured in The Guardian, The Sunday Times and on BBC Radio 4.

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