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Every week, a quarter of a million children die in the developing world. Many millions more live with ill health and poor growth. A fundamental cause of this tragedy is poverty, harmful cultural practices, and other issues that hinder exclusive breastfeeding and complementary feeding. As culture cannot be known without a study of communication and communication can only be understood with an understanding the culture it supports, it would be significantly important to know the communication strategies in order to promote child feeding. Consequently, without adequate communication tasks cannot be accomplished, objectives cannot be met, and decisions cannot be implemented. This book, therefore, is of particular interest to policy makers, health communication designers health professionals, scholars in the areas of health communication, and to those working in health and welfare fields.

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Temesgen Woyessa, M.A.,studied Journalism and Communication at Addis Ababa University. He also has background in biology and English Language and Literature. He has taught both at government and private higher institutions. Currently, he is teaching communication and media courses at Addis Ababa University with the rank of lecturer.

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