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Most studies on gender have tended to focus more on the real world ignoring the equally if not more influential symbolic world of the media. In the 21st century the Television has emerged as one of the most significant socializing agent whose influence has largely been perceived to be confined to the global west. With a unique focus on the fast growing Kenyan Media environment, this book provides critical insights on how the media subtly constructs gender in their programming and the subsequent influences on perceptions of masculinity and femininity. This study also challenges previous studies on Media and Gender that have marginalized the rising objectification and commodification of men and masculinities, while also shedding new light on the representation of women and the subsequent perceptions drawn by heavy users of television.This work is relevant for Researchers,scholars and policy makers in Media and Communication studies.Further,it is equally relevant to practitioners and Scholars of Gender issues especially those interested in the relationship between Gender and the Media.

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Mainye has experience in teaching Media and Communcation Studies in several Kenyan universities.He is at the moment finalising his PHD at the Bayreuth International Graduate School of African Studies in the Universty of Bayreuth-Germany.He has published on Media,Terrorism and Gender.He is married to Pamela and they have a son, Travis.

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