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Serhiy Kandul

Do we care about the efforts while spending money?


Behavioral economics aspects of consumption behavior
2010. 64 S.
Verlag/Jahr: VDM VERLAG DR. MÜLLER 2010
ISBN: 3-639-23729-3 (3639237293)
Neue ISBN: 978-3-639-23729-0 (9783639237290)

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Traditional theories on consumption behavior relying on the assumption of rational consumer often fail to explain differences in spending out of different sources of income. Keeping liquidity and regularity of income equal behavioral economists attempted to find alternative approach towards understanding the way the money is spent relaxing the assumption of fungibility (equal treatment) of income received. This paper aims to detect the differences in consumption (both in terms overall spending and specific groups of expenditures) out of sources of income that differ in the way income is obtained. The main hypothesis assumes that people not only try to put certain level of efforts to obtain money (time allocation problem), but also use them as a criterion for spending the income they obtain. Based upon survey of 3700 British students author finds weak evidence to support the hypothesis.
Being 25 years old at the time of publication, working as economist at policy advice institution, having got married, I still continue wondering of how humans behave to organize and develop the world provided for them and devote all my energy and efforts to expand the edge of what we know and do not know, however small these advances could be....