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The gender and class one brings to viewing are factors in what meanings are generated by viewers and what modes of viewing they employ. I have attempted to get at this process from both sides, to investigate the impact of the viewer s class and gender on their viewing, but also to look at how class and gender are represented to these viewers. This research investigates the salience of class and gender to the viewing process among viewers who are also class and gender identified. These data are rich with insights into the process of viewing. There remains a paucity in the literature of research on male viewership and of comparative research on class, gender and viewership which utilizes both male and female research participants. My research fills in some of this gap. This book will be of interest to researchers with a focus on class, gender and audience reception.

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June M. Madeley is an Assistant Professor of Information and Communication Studies at the University of New Brunswick, Saint John in New Brunswick, Canada. Her current research focus is on gender and the reception of manga and comic books.

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