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Tourism is one of the largest businesses in the world today. Its receipt per day is over 3 billion US dollars. Little research has focused on psychological strategies for this business. The purpose of this book is to present how to use motivation to drive tourism performance. Theories of psychology, society, and economic are tested on the 51 countries in the world including United States, France, Italy, Spain, England, Germany, Japan, China, and Russia. More specifically, the book analyzed the needs of American tourism, the tourism policies of the Northeast Asian countries, and the consequences of tourism occurring in European societies.

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Xuan V. Tran is Assistant Professor, Department of Health, Leisure and Exercise Science at the University of West Florida. He received an MBA from the University of Oregon and a PhD from the University of Utah. He is the author of Effects of the American Travelers´ Motivations on Their Travel Preferences for Tour Packages ISBN: 978-3-8364-5448-3.

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