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Nowadays intuition has come to a popular appeal. The traditional supremacy of analytical thinking has been recently questioned and intuition has been identified as a tool which could be particularly responsive to today´s environment. However any agreement has been reached yet on what intuition and analysis are, how they work, and under which circumstances one is better than the other. The present work aims at researching into the constructs of intuition and analysis in decision making through the integration of different sources of data in order to provide a multifaceted outline of the issue at hand.The first part of the investigation concerns the study of intuition and analysis by employing self report scales whereas the second part of the research concerns intuition and analysis in action,that is to assess the role of both intuitive-analytical strategies and individual styles within a specific strategic context. This book contributes to shed some light on the influence that mindreading processes exert in economic strategic games and suggests that the efficacy of these processes could be intensified through the employment of intuition.

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Paola Iannello, PhD. Post-doc Fellow at Center for Empirical Research in Economics and Behavioral Sciences (CEREB), University of Erfurt, Germany. Lecturer in Personality Psychology, Catholic University of the Sacred Heart Milan, Italy.

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