USING VIRTUAL ENVIRONMENTS TO MEASURE REAL-LIFE RISK-TAKING
FINDINGS AND IMPLICATIONS FOR HEALTH COMMUNICATION INTERVENTIONS
2010. 168 S.
Verlag/Jahr: VDM VERLAG DR. MÜLLER 2010
ISBN: 3-639-28756-8 (3639287568)
Neue ISBN: 978-3-639-28756-1 (9783639287561)
Would virtual behaviors be predictive of past and future behaviors? Does the relationship between an individual´s virtual and subsequent real life behavior depend on active interactive decision-making or is mere passive observation of another´s choices enough to predict subsequent real-life behavior? Would virtual decisions (and interventions tied to them) predict behavior 3 months subsequently above and beyond traditional cognitive variables (e.g., intent, self-efficacy)? These questions can be addressed by taking a SOLVE (Socially Optimized Learning in Virtual Environments) approach. This book examines and answers these provocative questions.Carlos Godoy is an assistant Professor of Communication at Rensselaer Polytechnic Institute. He has taught previously at the University of Southern California. He holds a Ph.D. in Communication from the University of Southern California´s Annenberg School for Communication and a J.D. from the University of California Berkeley.