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In our daily life, all of us exposed to advertisements. We may consider some of them would be helpful and some of them we thought as a junk. Sometimes we blame the media houses for those we thought as irrelevant advertisements. In fact, media have responsibility to regulate advertisements before broadcast for the sake of social welfare. The research that Daniel Berhanu conducts for his MA thesis focuses on the Ethiopian Radio and Television Agency´s (ERTA) internal controlling process of broadcast advertisements in respect to social responsibility.

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Daniel Berhanu has received his Diploma and BA Degree in Ethiopian Languages and Literature,received BA in Journalism and Communication.Now he recieves MA in Journalism and Communications.He has been working in Radio Ethiopia as a reporter, Ass. Editor, and Senior Editor.He wrote a book:"Principles of Advertising" in Amharic,in 2008.

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