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Radio is a means not only of information and entertainment but also of education. Radio is used for educational purposes all over the world. In Pakistan it is also a medium of communication. Pakistan Broadcasting Corporation has started broadcasting educational programs of Allama Iqbal Open University. It is a fact that these educational broadcasting programmes in Pakistan are being run successfully. The rural population of the country is getting benefit from the educational programmes of radio. The main aim of the study is to examine the effectiveness of educational radio and its various strategies being applied for rural education. The study was delimited to radio listeners, radio producers/comperes and social workers/opinion leaders. The master list of listeners was obtained from Radio Station, Hyderabad. The second sample was radio producers/comperes and the third sample was social workers/opinion leaders. The tool used in this study was questionnaires. It was found that the majority of the listeners possessed radio sets and were getting benefit from the educational programmes of radio. The programmes were informative and motivating.

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Prof. Dr. N. B. JUMANI works as Professor,Department of Education, Faculty of Social Science, International Islamic University Islamabad, Pakistan. Prof. Dr. N. B. JUMANI has acquired his academic credentials for B.Ed, M.Ed., M.Phil., Ph.D., and Post Doc. Prof. Dr. N. B. JUMANI has been in the field of education for over 25 years.

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