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The paper focused on cement industry of Pakistan. It answered questions like industry attractiveness, competitive forces, SWOT analysis, industry environment and other industry traits or features. The project discussed history, current scenario and future growth of the industry. The role of government and certain issues like per capita consumption of cement in Pakistan, sector profitability, growth chances, Oligopolistic competition among cement firms, are discussed. The productive capacity, dependence on suppliers, and foreign investment in cement sector is also discussed.

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Sadaf Fayyaz, MBA: Studied Business Administration at Bahria University is a Freelance writer and journalist, writing for more than nine publications.She writes on social, academic and cultural issues.She writes for two main stream newspapers and has been editor of Local Citizen Eye too. She currently hosts a youth show on k2 Channel too.

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