---

This work identifies the major causes, both positive and negative, affecting the growth of e-Commerce within the tourism industry. It examines the use of e-Commerce within the holiday booking process by applying the technology acceptance model. An extensive survey has been conducted in order to assess the current knowledge and usage of e-Commerce. The book is directed at both, academics and students within the tourism domain.

---

Jannik Horsmann studierte International Cruise Industry Management an der Hochschule Bremerhaven. Im Anschluss absolvierte er ein Master-Studium in International Sports Management an der Northumbria University.

---