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Innovation is a crucial topic in the study of economics, business, technology, sociology, and engineering. The questions asked in research nowadays focus not on it why innovation is important, but how to innovate and how innovation processes can be managed. Furthermore the discussion on innovation is about how to maintain strong economic growth in an era that is increasingly being defined by the globalisation of competition, major financial and demographic challenges.
Recently the economy continues to upset the market and recession tempts to cut back on the investments in research and development in the organizations. But even now in spite of crisis and its impacts on the economy seems to be the perfect time to increase firms innovation efforts.
The increasing competition processes and the development of Web 2.0 technologies (soon Web 3.0) are challenging the business to build more interactive relationship between the real-time market participants. The companies must nowadays find out how to achieve a competitive advantage for future.
This paper presents the concept of Open Innovation, which can help public and private institutions achieve better performance or business success and at last win the competition with market rivals.

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Mrs. Gawarzynska gained important management experience during her studies of the Geography of Tourism and Hotel Management at the University of Lodz (Poland) and during her training as an assistant manager in one of the largest east European hotel chains. In 2000 she has moved to Germany and has completed additional training in finance at the Academy of the Chamber of Commerce and Industry in Munich. Then she performed as self-employed finance consultant with many satisfied customers. Her professional knowledge and experience in the financial sector was supplemented 2009 with master degree in Business Management at the University of Applied Sciences Bremen - Institute, which has one of the most intensive research facilities of its kind.

Monika Gawarzynska hat wichtige Management Erfahrungen schon während des Studiums der Geographie des Tourismus und Hotelwesens an der Universität in Lodz (Polen) und während des Praktikums als Managerassistentin in einer der größten Hotelketten i

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m osteuropäischen Raum gesammelt. 2000 zog sie nach Deutschland und schloss eine Zusatzausbildung in Finanzen an der Industrie- und Handelskammer-Akademie in München ab. Danach führte sie eine selbständige Tätigkeit in der Unternehmensberatung aus. Ihr fachliches Wissen und ihre Erfahrungen im Finanzbereich ergänzte sie 2009 durch Qualifikationen im Masterstudiengang Business Management an der internationalen Hochschule Bremen, die zu den forschungsintensivsten Einrichtungen ihrer Art gehört.

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