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With more than 600 million website visitors a year, Amazon.com is often the first choice for people wanting to buy various products on-line. Selling several hundred thousand items per day, Amazon.com is developing with determination the business deals it has concluded combined with new product lines give a clear signal that the company is still exploring the limits (and whether there are any at all) of the field of on-line shopping and electronic commerce. This book provides an introduction to the highly successful and influential brand, its development and key-people.

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