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Anyone who has seen at least one game of basketball, soccer or football or watched a track and field competition has most definitely noticed the world famous swirling symbol Swoosh gracing the equipment of numerous athletes. The brand´s logo has become an almost household item at any sport´s event, being cemented in history for ever. Who can forget the famous gold racing spikes Michael Johnson wore when winning the gold medals in Atlanta Olympics? Who has not seen the Jumpman logo depicting Michael Jordan jumping in the air with a basketball in his hand? All these have become symbols of modern athletics, boundaries of which Nike continues to push up to today. This book lets you have a closer look at the sports equipment brand that is always striving for victory both in business and sport, as if saying just do it.

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