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Toyota Motor Corp. is the world´s leading auto maker, surpassing such heavyweights like Ford and Volkswagen. Toyota´s business approach is easily understandable manufacturing affordable cars for those who simply need means of transportation and producing luxury vehicles that would symbolize the excellence of company´s engineering. Corporation appeals to both - the ordinary man driving a Corona and a business executive at the back seat of a Lexus LS. With income measurable in hundreds of millions of dollars and a distinct, principled way of conducting business, Toyota is a true example of corporate success. If you want to know everything about Japan´s most notable industrial brand, its history, development and key figures read this book.

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