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For more than five decades now the world-famous bunny has become a symbol of the ultimate playboy lifestyle, just like Playboy´s founder Hugh Hefner the recognizable face of the company, embracing in life all what his business stands for. While critics say that the magazine offers more of the shape, less of the substance, it would be wrong to underestimate the cultural impact Playboy has had on the global community. Iconic images have graced its covers and serious men like Jimmy Carter and Donald Trump have shared their thoughts with Playboy readers from all around the world. In order to find out more about the ´´bunny brand´´ and its founder read this book.

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