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Explores how companies engage in CSR activities, how their corporate identity determines the way in which they perceive the stakeholders and, as a result, engage in dialogue-based relations with them.

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Introduction PART I: CORPORATE SOCIAL RESPONSIBILITY - A RESPONSE TO GROWING CORPORATE POWER Globalization and Evolving Form of Enterprises Corporate Power Structured Relations as a Response towards Corporate Power Leadership, Transparency and Management by Objectives and Participation Weakening State and Withdrawal of Public Sector PART II: CREATING MEANINGS - A SENSE-MAKING PERSPECTIVE OF CORPORATE SOCIAL RESPONSIBILITY Sense-making and Organizational Identity Organization and its Message PART III: ENTERPRISES AND RELATIONS WITH STAKEHOLDERS The Framework Socially Sensitive Organizations Understanding Local Communities The Four Pictures Stakeholder Relations Insights

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BARBARA FRYZEL Graduated from the University of Economics in Krakow, Poland (MSc in Corporate Finance), followed by a PhD in Economics and Management Sciences from the Jagiellonian University, Poland, where she lectures on international management and corporate social responsibility. She was Honorary Research Fellow at University College London in 2006-08 and is the Laureate of the Fellowship Program for Young Scientists from the Foundation for Polish Science.

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