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This book offers a fresh look at sustainable consumption, exploring how grassroots community action can spread ideas in society. It presents a ´New Economics´ approach based on alternative measures of wealth and value, examining how these are put into practice through local organic food systems, low-impact eco-housing, and complementary currencies.

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Introduction: A Consuming Issue Sustainable Consumption: A Mainstream Agenda Sustainable Consumption and the New Economics Grassroots Innovations for Sustainable Consumption Sustainable Food: Growing Carrots and Community Sustainable Housing: Building a Greener Future Sustainable Currencies: Green Money from The Grassroots Conclusions: Seedbeds for Sustainable Consumption References

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´Dr Seyfang´s groundbreaking book offers a fresh look at sustainable consumption, presenting a holistic new economics approach.´ - Irish News

´Provides a much needed means for thinking simultaneously about the social, technical and political dynamics of shifting systems of provision and practice, and one which offers significant lessons for future research and policy in this field.´ - Environmental Politics

´The New Economics offers a radically different approach to sustainable consumption.´ - In-Spire Journal of Law, Politics and Societies

´A valuable contribution the arguments and conclusions of the book form a congruent and comprehensive picture of what is needed to reverse the consequence of bigness, commodification and globalization.´ - Journal of Industrial Ecology

´This book is much needed.´ - Canadian Journal of Sociology

´Highly recommended.´ - E-Journal of Solidarity, Sustainability and Nonviolence

´One of the key texts on sustainable consumption.´ - Lucie Middlemiss,University of Leeds, UK

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GILL SEYFANG is an Environmental Social Scientist at the University of East Anglia, UK, working on sustainable consumption. She currently holds a Research Councils UK Academic Fellowship and is developing a research programme in Low-Carbon Lifestyles. She is co-editor of ´Corporate Responsibility and Labour Rights´.

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