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This book explores the relationship between the
mobile phone and
its user, viewing this relationship as crucial to
understanding the
shift in the role of the audience as active producers
of content -
Mobile Produsers. Focusing on anthropology, social
science and
media studies it explores the impact of mobile
contexts, content,
and use on identity. It shows that this approach
allows for a new
understanding of mobile practices as a form of
spectacle, referred to
as the spectacle of the self. Through analysis of
mobile content
within cinematic culture, social interaction, and
mixed media
environments it considers the ways in which the
mobile functions
not only as a tool for positioning the individual,
but also as
performing an integral part in a multi-user process
of mobile
content production. In this sense, mobile content can
be understood
as a map, and the mobile as a compass used by the
Mobile Produser
to navigate the mobile s diverse contexts. This study
demonstrates
that mobile content is collectively constructed while
being
individually absorbed, reflective of both the context
and its user and
open to constant interpretation, which is then shared
with others.

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This book explores the relationship between the mobile phone and its user, viewing this relationship as crucial to understanding the shift in the role of the audience as active producers of content - Mobile Produsers. Focusing on anthropology, social science and media studies it explores the impact of mobile contexts, content, and use on identity. It shows that this approach allows for a new understanding of mobile practices as a form of spectacle, referred to as the spectacle of the self. Through analysis of mobile content within cinematic culture, social interaction, and mixed media environments it considers the ways in which the mobile functions not only as a tool for positioning the individual, but also as performing an integral part in a multi-user process of mobile content production. In this sense, mobile content can be understood as a map, and the mobile as a compass used by the Mobile Produser to navigate the mobile´s diverse contexts. This study demonstrates that mobile content is collectively constructed while being individually absorbed, reflective of both the context and its user and open to constant interpretation, which is then shared with others.

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Sebastian Strakowicz has a BA (Honors) in Film Studies from Brock
University, Canada
and an M.A. from the School of English, Media and Performing
Arts at the University of
New South Wales, Australia. He works in the film industry in as a
mobile content
creative.

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